doTerra (styled dōTERRA or doTERRA) is a multi-level marketing company based in Pleasant Grove, Utah, that sells essential oils and other related products. doTerra was founded in 2008 by former executives of Young living and others. The company's products are sold through independent distributors called Wellness Advocates, using a multi-level marketing model to sell its products. Distributors are eligible to receive commissions based on their own sales and the sales of others in their organization.